Chery Introduces Mornine: A Humanoid Robot for Car Dealerships
In a significant advancement in automotive retail technology, Chery Automobile has unveiled Mornine, a humanoid robot designed to enhance customer interactions at car dealerships. This innovative technology was first introduced at one of its Malaysian locations and aims to modernize the buying experience by engaging with consumers in a novel way.
From Digital Character to Humanoid Assistant
Mornine, initially conceptualized as a digital entity to resonate with younger demographics through online platforms, has evolved into a fully interactive humanoid robot. Officially known as the AiMOGA Robot, Mornine employs sophisticated multimodal sensing technology, allowing it to accurately interpret human gestures and commands while adeptly navigating dealership environments. Its design features automotive-grade technology and a bionic motion system, which facilitate realistic movements and hand gestures.
For enhanced communication and decision-making, Mornine leverages advanced language models from Deepseek. This capability enables the robot to comprehend natural language, providing tailored responses to customer inquiries.
Commercial Launch and Future Aspirations
First unveiled in 2023, Mornine’s operational debut in a Kuala Lumpur car dealership in 2025 marked a pivotal moment for Chery. As a sales assistant, Mornine is programmed to engage potential buyers by explaining vehicle features, answering queries, and even assisting with test drives.
While a recent showcase video of Mornine highlighted its somewhat artificial appearance and voice, Chery holds ambitious plans for its humanoid innovation. The company envisions deploying Mornine in diverse public venues, including shopping malls, cinemas, and exhibitions, where it could serve as a customer service representative.
Despite the progress in humanoid robotics, Mornine’s current capabilities suggest that further advancements are necessary before such technologies can operate seamlessly in real-world scenarios.
